The brief.
This project was done while I was the in-house Creative Lead at Marketing Evolution. It consisted of a top to bottom refresh of the entire brand. Everything was updated from the logo, brand imagery, eBooks, white papers, and website.
The result was an adaptable, scalable brand that reflected where the company is currently and also set them up to evolve and grow in the future.
My role:
- Brand Design
- Brand Strategy
- Art Direction
- Design
- Illustration
The logo.
A lot of care was taken to retain the legacy that Marketing Evolution has cultivated over the years. The icon was redrawn and updated to make it more visually appealing. Versions were also made to make the icon more legible at smaller/digital sizes. The font in the logo was also updated to help improve legibility and give it a more modern update
Brand guidelines.
This guide was put together to aid both internal and external vendors in making the right visual and style choices for the Marketing Evolution brand. You can view the guidelines here.
The website.
For the website, we worked with an outside vendor for the development work. The old website was built on a Hubspot CMS, which would remain. The goal was to improve usability, engagement, and backend workflow.
The old website was showing its age. The old theme had been hacked together and was a bit temperamental.
Working with an outside vendor to build a new site on top of the existing Hubspot platform freed us up to really focus on content and branding.
Custom illustrations were added in key areas to help describe and simplify some of the more complex concepts of the product. You can view the site here.
eBooks, guides, and more.
The framework for all internal and external material was completely revamped, enabling the material to move from conception to finished product more efficiently. This helped to cut down on overall design time and number of revisions. This included eBooks, case studies, white papers, and PowerPoint presentations.
Lets Talk.
If that's enough to wet your whistle, let's chat about a project or position you think I might be right for. If not, check out some of my other work experience below.
Lets chat.
I'm always game to talk about a new project, a role you think I might be right for, or whatever else might be on your mind. Don't be shy: info@mikejmullen.com.
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